Viad Completes Sale Of GES To Truelink Capital

Viad Completes Sale Of GES To Truelink Capital

Viad Completes Sale Of GES To Truelink Capital

GES, a leader in the exhibition and event industry, announced the completion of its sale by Viad Corp to LA-based private equity firm Truelink Capital. This transaction positions GES to accelerate growth as a privately owned standalone company within Truelink’s portfolio.

With 2,600+ team members lasting relationships with business partners across the globe, GES and its companies have a decades-long history supporting the world’s leading brands and events in business verticals like healthcare, aerospace & defense, financial services, manufacturing, technology, and retail, in a variety of exhibitions, event and experiential marketing capacities.

KEY QUOTES:

“We are thrilled to open a new chapter of our business in 2025 alongside Truelink. Our LAS talented team delivered extraordinary event experiences for our clients across the globe during 2024, as we continued to see strong momentum in our business. We are energized by this opportunity to partner with the Truelink team to accelerate innovation and expand our industry-leading capability to deliver premier experiential events to clients worldwide.”

  • Derek Linde, GES Chief Executive Officer

“Truelink is excited to collaborate with Derek and his leadership team to enhance GES’ position as an industry leader and strengthen the company’s heritage of success. We are excited to drive strategic investments to bolster GES and Spiro’s strengths in creative design, logistics and event production, accelerate its tech-enabled offerings, and expand GES’ international reach on Day 1. We thank Viad for its exceptional stewardship and support during the transition period, and look forward to collaborating with the GES leadership team to help the business reach its maximum potential.”

  • Luke Myers, Co-Founder and Managing Partner of Truelink

 

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